Hainan Sport Tourism Development—A SWOT Analysis

Hainan, as a popular tourism destination, is well-promoted by the Chinese central government. In particular, both and local governments encourage Hainan’s sport tourism-related professionals to develop one of most important tourist activities in Hainan. However, previous research has not reported on strengths, weaknesses, opportunities, threats destination or sports event host. This study uses SWOT analysis identify context development. A total 12 dimensions, including branding, culture, finance, infrastructure, location, market, nature, policy, product, specialty, sustainability, were generated from our data analysis. addition, five future directions, emphasizing event-oriented tourism, prioritizing motivation, identifying major markets, making rational use resources, nurturing are recommended result this study.